However, most expensive rentals have high price points because they offer features or benefits that other, similar properties do not.Posted by at Aug. High rent rates are dealbreakers for many renters. Related: How to Avoid Long-Term Rental Vacancies and Safeguard Revenue 7. Your properties will also get increased exposure to different populations of renters. Listing syndication saves you the time and energy of posting listings to each site individually. Then your software tool automatically posts this listing to dozens of rental listing sites, such as Zillow, Cozy, Facebook Marketplace,, and even Airbnb or VRBO, for short-term rentals. Here's how it works: You write one listing for your property directly on the platform. One of the best ways to syndicate your listings is to use a property management software tool with this feature. Listing syndication is the easiest way to get your properties listed on as many sites as possible across the internet. Appeal to renters interested in protecting the environment by advertising your recycling options, eco-friendly appliances or other sustainable features. Likewise, most renters who care about green policies and initiatives will be attracted to your rentals if you share similar values. If your rentals are pet-friendly, indicate this feature upfront. Pet owners are rarely willing to part with their pets and will likely limit their search to pet-friendly properties only. Renters are always looking for rentals with policies that match their lifestyles. Mention pet- and environment-friendly policies This way, if prospective renters liked the original listing they saw, but it wasn't exactly what they were looking for, they can easily find another one of your units that meets their needs. Use links mindfully as you set up your listings by deciding where to direct prospective renters' attention next.įor instance, use links to direct renters toward your other similar properties, properties in the same location or ones with a similar price point.Ībove all, make sure your website is easy to navigate. Hyperlinks allow you to send a renter from a listing site like Zillow to to your company website. Related: How to Get the Most Out of Your Rental Property Investments 4. Try to balance enticing, descriptive language and direct statements of the facts. In the body of your listing, try to break up large chunks of text with bullet points and short sentences. Here's a formula for your headline that includes all the relevant information and engages the reader at the same time: Price-beds and baths, type of property, location and best feature. You can even place this feature directly in the headline. That way, prospective renters have a reason to click on your listing and read more. Whatever your rental's selling point is, mention this feature first. Internet scrollers are not known for having the longest attention spans, and anyone advertising online should organize the information in their listing accordingly.ĭon't wait until the end of your listing to reveal that the property has a beautiful balcony, island kitchen or coveted location. Best feature firstĪnother way to ensure your properties stand out is to mention the best feature first. Including your contact info signals your personal investment in your properties and your willingness to speak to potential renters directly. Be sure to leave your name, phone number or email address so renters can contact you. For example, try using professional-quality photographs or a unique headline.
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